About Me

PRODUCT + Growth
about me

My Name Is Rafikah Halim

A storyteller and growth nerd turned product manager. I have experience shipping and bringing winning products to market at early-stage start-ups. I am obsessed with customers, understanding their problems and identifying patterns that come out of data.

see my work
Experience

I build and grow SaaS products.

2018-04 to Present

San Francisco, CA

Product Manager at MadKudu

  • Improved scalability of customer onboarding by 70% through platform productization
  • Managed development of data science studio and app features from market requirement to UX to launch
  • Increased customer retention by 10% within a quarter by delivering additional customer value through prototyped features and consultation
Singapore

Growth at Uber

  • Scaling social advertising spend on Facebook and Twitter for both driver and rider acquisition growth in Asia Pacific with responsibility in delivering sign ups and first trips
  • Analyzing and optimizing campaign performance through A/B and lift testing
San Francisco, CA

Product Manager at Stellar Loyalty

  • Successfully rolled out four features for B2B marketing software, such as dashboards, back-end rules and punch cards, which led to an increase in client base by 7 brands
  • Implemented improvements to engagement features for restaurants and retail brands by extracting data-backed insights through R to understand missing gaps in product

2017-12 to 2018-04

2016-08 to 2017-07

SKIlls

Product Strategy

I have great domain knowledge in the martech space to drive roadmap decisions and insightful competitor research.

Customer Insights

Using the jobs-to-be-done approach of customer research, I love digging into customer insights to build useful products.

Impactful Shipping

Having worked with small development teams, I am well-tuned with the Agile methodology to deliver features to fruition.

Go-to-Market

I have positioned, messaged and launched products end to end.

Growth

I've built a demand generation engine from scratch and managed 500K paid acquisition budgets.

Data-driven Decision Making

Familiarity with SQL puts me in a position to understand patterns that come out of data.

Education


2014 to 2018

San Francisco, CA

National University of Singapore

BBA: Marketing and Analytics

  • Improved scalability of customer onboarding by 70% through platform productization
  • Managed development of data science studio and app features from market requirement to UX to launch
San Francisco, CA

Stanford University

1-Year Program: Management Science & Engineering

  • Read 2 modules under the MS&E program with the NUS Overseas College, namely MS&E 178 The Spirit of Entrepreneurship and MS&E 472: Entrepreneurial Thought Leaders' Seminar
  • Obtained mentorship from Stanford Professor Tom Kosnik on business idea which eventually won $10,000 in funding grant

2016 to 2017

WHO I've worked with

These are some of the companies I've worked with in the past...

LET'S TALK

Connect with me here